At Draxides we optimize the 360º marketing of each product in each market, via B2C and B2B2C (marketplaces). We take care of everything from web design, network management, analysis of online markets, benchmarking of the competition and the discovery of niches and micro-niches (blue ocean), to the execution of the necessary tasks of SEO, Social Media Marketing , online advertising, asset management in online stores, price monitoring and the online presence of the product and its competition, translation and copywriting for E-commerce.
For all this we have a first-rate technological arsenal, and experts in the treatment of web information using the most advanced techniques in cybermetrics and webmetrics to improve positioning in search engines (SEO actions), and to obtain evidence of both a quantitative nature as qualitative about the presence and visibility of the brand on the Web. We also work with information from data providers such as Majestic, Sistrix or SEMrush.
We investigate and innovate in different key aspects of online marketing: we apply technologies such as social network analysis, multivariate statistics, text mining and machine learning to the study of transactional keyword hunting, discovery of semantic entities valued by the Google Knowledge Graph, hub location and hot link- to-link building, analysis of product and brand names in marketing influencers and competitive price intelligence, and the design of predictive models to profile future trends.